About James Andrew Luna

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Master Tailor James Andrew Luna has turned his attention to the military, designing his new COAT OF ARMS Collection, which will be launched with a fashion show to benefit needy veterans and those who are actively serving. Honoring the brave men and women of our armed services, the Coat of Arms will showcase a ground breaking line of clothing, created with the members of the military in mind. COAT OF ARMS is the latest in a long line of fashion benchmarks for James Luna, a second-generation tailor and stylist to the stars. James perfected his craft at his father’s shop in Garden Grove, Southern California. Genaro Luna, Sr. was somewhat of a local legend, who’s clients were James Cagney, Lee Marvin, Don Ho, and Cesar Romero, Jose Feliciano, Vick Marrow and Gilbert Lani Kauhi were among his customers. Genaro’s reputation helped he and his wife Herlinda foster a friendship with Officials for the Los Angeles Rams and the California Angels. James picked up a strong work ethic and high standards from his father, who taught him how to create bespoke brilliance, perfecting alterations and crafting garments and patterns from scratch. Over the years, James has surpassed the expectations of his parents, adding 21st century fair and flexibility to his fashions. And now he’s shining the fashion light on soldiers and sailors, who are looking for classy, affordable attire that truly represents them and their brothers and sisters in arms, while giving back to those who are struggling to find a foothold after serving their country. The COAT OF ARMS Fashion Show will be among the style high points of the year. 

At TheCoatOfArmsLimited.com, James believes everyone deserves to look and feel their best. That's why he started this stylish and affordable clothing line for all.